High Voltage Frameworks
No jargon, no fluff. Just proven frameworks for building, scaling, and (if you want) selling your business — delivered with the same raw power AC/DC brought to every stage.
BY A FAN
Written by a serial entrepreneur who’s built, sold, and reinvented businesses — and lived the lessons inside. This isn’t theory. It’s decades of experience, set to the thunder of guns.
ELECTRIFY YOUR BUSINESS WITH ONE BOOK
Real Case Studies
From Apple to Netflix, Patagonia to Blockbuster, this book blends rock ’n roll grit with real-world examples of what works (and what fails spectacularly) in business.
14 CHAPTERS + BONUS
A full playbook of high-voltage business lessons drawn from AC/DC’s 50-year career. Every chapter gives you the story, the business lesson, the playbook, and an “Encore” exercise you can apply the same day.
Every member of AC/DC is a legendary musician, but every decision AC/DC ever made was about business.
Two band members have gone unheralded as the architects of a near-billion dollar brand.
This book is a tribute to them.
And it will teach you to double-down on your business with an approach you already know works.
Malcolm and Angus proved it.
14 CHAPTERS + BONUS
A full playbook of business lessons drawn directly from turning points in AC/DC’s 50-year career. Every chapter gives you the thought process, the business lesson, the outcome, and an “Encore” exercise you can apply the same day.
High Voltage Mindset
No bullshit. Just proven frameworks for building, scaling, and selling your business — delivered with the same raw power AC/DC embodies.
Real Case Studies
From Apple to Netflix, Patagonia to Blockbuster, this book blends rock ’n roll grit with real-world examples of what works (and what fails spectacularly) in business.
Built by a Founder
Written by a serial entrepreneur who’s built, sold, and reinvented businesses — and lived the lessons inside. This isn’t theory. It’s decades of experience, set to the thunder of guns.
PLAYING IT SAFE NEVER SOLD OUT A STADIUM
AC/DC didn’t become one of the biggest bands in history by chasing trends, watering down their sound, or apologizing for who they were. They built an empire on simplicity, consistency, and showing up every damn time.
This book takes that same playbook — forged in sweat, riffs, and relentless discipline — and plugs it straight into business.
The Highway to Sell isn’t another fluffy self-help manual. It’s a no-bullshit blueprint for building, scaling, and (if you want) selling your business at a price that makes people’s jaws drop. Along the way, you’ll see exactly how legendary companies like Apple, Instagram, Netflix, and Patagonia got it right — and how disasters like Blockbuster, WeWork, and Theranos went up in flames.
Inside, you’ll learn how to:
Find your spark and turn it into something undeniable.
Build a brand so strong people wear it even if they don’t buy from you.
Keep it simple, repeat the hits, and scale without losing your soul.
Bounce back from gut-punch setbacks and come back swinging.
Kill your ego before it kills your company.
Price like you actually believe in your value — and walk away if it’s not met.
Package your business so it’s irresistible to buyers (even if you never sell).
Whether you’re a founder starting from zero, a leader inside a company, or an entrepreneur who wants to scale and cash out, this book will give you the edge.
Because business, like rock ’n roll, isn’t about playing it safe. It’s about playing it loud, standing out, and building something unforgettable.
For those about to build: I salute you.