REVIEWS
I am building and scaling my own fractional CFO business. A lot of what we do is centered around helping clients become “sale-ready”. I am always looking for new takes and perspectives on building a valuable and scalable business. I read Highway to Sell and moved through it quickly. Often, business books rely on real-world examples of companies that are well known and large, but not at all businesses that I could compare to my business or to my clients. The analogies and alignment to AC/DC were excellent and helped provide a meaningful non-business case for the approaches developed and laid out in the book. It made the material more digestible and meaningful. The summaries and work pages at the end of each chapter were a useful tool, giving the reader an opportunity to slow down, and put the lessons into action. If you want a book that will help you check-in on your business and re-focus your efforts, with an interesting and engaging twist – this is the one.
‘I wrote my first book on AC/DC, The Youngs: The Brothers Who Built AC/DC, as a tribute to the music but also as an attempt to explain the business phenomenon that AC/DC went on to become. Their logo is so powerful and probably one of the most recognised brands in the world because it embodies something that is highly appealing, intangible and can’t be bought off a shelf: rebellion, living life on your terms, self-belief. Kyle Hosick, a longtime fan of the band, explains why AC/DC’s fans are so loyal in The Highway to Sell and how your business can benefit from the way AC/DC approaches both its music and its business. AC/DC didn’t become the biggest band in the world by accident. There are valuable lessons to be learned in this book and they can benefit anybody with an idea, a product, and the ambition to work their ass off selling that product while paying no attention to critics and putting the fanbase (the customer) first. This is, of course, what AC/DC did.’