‘I wrote my first book on AC/DC, The Youngs: The Brothers Who Built AC/DC, as a tribute to the music but also as an attempt to explain the business phenomenon that AC/DC went on to become. Their logo is so powerful and probably one of the most recognised brands in the world because it embodies something that is highly appealing, intangible and can’t be bought off a shelf: rebellion, living life on your terms, self-belief. Kyle Hosick, a longtime fan of the band, explains why AC/DC’s fans are so loyal in The Highway to Sell and how your business can benefit from the way AC/DC approaches both its music and its business. AC/DC didn’t become the biggest band in the world by accident. There are valuable lessons to be learned in this book and they can benefit anybody with an idea, a product, and the ambition to work their ass off selling that product while paying no attention to critics and putting the fanbase (the customer) first. This is, of course, what AC/DC did.’